Welcome to Alpha Lambda Delta’s Media Kit! We hope you find this helpful in marketing Alpha Lambda Delta at your campus.


Contact ALD Headquarters

If you have any questions about promoting your chapter, please reach out. We are here to help!

ALD Headquarters
ald@nationalald.org
1 (585) 364-0840

Follow Us On:
Facebook: @nationalald
Instagram: @nationalald
YouTube: AlphaLambdaDelta1924


Logos & Brand

Information about the usage of ALD name, logos, colors, and font can be found on our Visual Identity Program.

If you are using the ALD name/crest to work with your own printer, please keep ALD Headquarters in the loop. We can also provide an authorization letter and an EPS file for your printer/vendor.

Given Alpha Lambda Delta is trademarked, any person or entity not directly affiliated with Alpha Lambda Delta who is looking to use the ALD images shall contact ald@nationalald.org prior to the use of our logos.

Full Color Crest - This is ALD’s full color crest. The PNG file has a transparent background.
JPEG, PNG

Gray-scale Crest - This is ALD’s crest, formatted in gray-scale for black/white printing. The PNG file has a transparent background.
JPEG, PNG

Monochromatic Crest - This is ALD’s crest, formatted for a one-color print (black). The PNG file has a transparent background.
JPEG, PNG

Chapter Letterhead - If you are looking to send official correspondence from your chapter, you may use our chapter letterhead. If you’d like assistance personalizing the letterhead, please email eileen@nationalald.org (may take up to a week, so please plan accordingly).
BW Letterhead, Color Letterhead

ALD Official Colors - ALD’s official colors are maroon and gold. Chapters are authorized to use other colors if they so choose.
Maroon - Alpha Lambda Delta’s Primary Color
Hex #800000; #8B0304
RBG 128,0,0
CMYK 0,100,100,50

Gold - Alpha Lambda Delta’s Secondary Color
Hex #FFAB00
RGB 255,171,0
CMYK 0,33,100,0

ALD Preferred Fonts - Our preferred fonts are listed below. Chapters may choose any font they wish to use; ALD Headquarters asks that any chosen font be professional and reflective of an academic honor society promoting excellence.
Garamond Premier Pro Semibold (if not, use Rooney Web [bold] or Minion Pro [bold])
Proxima Nova (if not, use Proxima Nova Rg or Myriad Pro)


ALD Quick Facts

Did you know ALD has a 75th anniversary history book? Check out the book, and a brief history, at www.nationalald.org/history.

Download the “About ALD” flyer
This is a great way to spread general information about ALD. Your chapter can even print chapter-related information on the back side!
Download here

Founded in 1924 at the University of Illinois by Dean of Women Maria Leonard.

ALD’s mission is to encourage superior academic achievement among students in their first year in institutions of higher education, to promote intelligent living and a continued high standard of learning, and to assist students in recognizing and developing meaningful goals for their roles in society.

280 Chapters and ALD is continuing to expand and grow. Each year’s founding date is located on the chapter list with the location and advisor(s).

Nationally Certified Honor Society - ALD is a certified member of the Association of College Honor Societies, the group that sets the standards for national honor society excellence and serves as the only certifying agency for college and university honor societies.

As a 501(c)(3) nonprofit organization, ALD achieved the Platinum Seal of Transparency on GuideStar, the agency that gathers and disseminated information about every IRS-registered non-profit organization.

Scholarships - We offer 98 scholarships annually totaling $211,000. The Trow Scholarships support undergraduate education, the Stemler Scholarships help fund study abroad experiences, and Graduate Fellowships to assist members pursuing advanced degrees.
Jo Anne J. Trow Undergraduate Scholarships
James G. Stemler Study Abroad Scholarships
Graduate Fellowships

Leadership - ALD is led by the Board of Directors which is comprised of a President, two Vice Presidents, four Professional Members-at-Large, and three Student-Members-at-Large.
Meet the Board of Directors

Headquarters Staff - ALD Headquarters is run by an Executive Director. The ED employs a Director of Chapter Engagement, a Bookkeeper & Member Support, and an Office Assistant.
Meet ALD Headquarters

 


Custom Documents & Graphics for Chapters Designed by HQ

ALD Headquarters is happy to customize a variety of graphics and documents to help you build ALD’s brand on campus. We are also open to helping you with special graphics.

To customize any of these documents or graphics, or to discuss a custom design, email ald@nationalald.org.

Chapter Logos - Many chapters have requested institution-specific ALD logos. We offer two options - one with the ALD crest and one with the Greek letters. Your chapter may choose which version to use (or create your own). To customize the options offered by ALD Headquarters, email ald@nationalald.org.

Induction Ceremony Invitations and Save the Dates - ALD HQ offers custom graphics to help you get the word out about your induction ceremony. We have a “save the date,” a general induction announcement (date/time), and a more formal invitation. This can be saved as a graphic for web/social media, as well as a PDF for print.
Invite 1, Invite 2, Invite 3

Custom Zoom Backgrounds - We are happy to create custom Zoom backgrounds for those of you who are engaging and/or inducting online.
Step & Repeat, Abstract Art

Study Tip Sheet - The custom Study Tip Sheet can be handed out at information tables and fairs, as well as to anyone on campus. It contains key study skills to promote academic success. The document colors will be changed to reflect your institution. This can be saved as a graphic for web/social media, as well as a PDF for print.

“First Year to Career” Sheet - The custom “First-Year to Career” graphic can be handed out at information tables and fairs, as well as to anyone on campus. It shows the various ways ALD helps prepare our members for their careers. The document colors will be changed to reflect your institution. This can be saved as a graphic for web/social media, as well as a PDF for print.


Free Print Publications Offered by ALD Headquarters

Membership brochures and study guide tip sheets are available for order by emailing ald@nationalald.org.

If your chapter is interested in participating in the recruitment letter, email eileen@nationalald.org.

Senior books may be ordered on the Senior Book Award page. Senior certificates can be ordered by the chapter only, through the Senior Certificate Order Form.

Membership Brochure - ALD’s membership brochure is aimed at those students who have been invited to ALD.

Study Tips Bookmark - The study tips bookmark promotes academic excellence (and ALD) and is great to distribute at orientations, student involvement fairs, and other tabling events.

Induction Slick - ALD HQ will mail this new member benefit slick with certificates and pins. It should be distributed at induction ceremonies, so members are reminded of ALD’s many benefits.

Recruitment Letter - ALD Headquarters offers to send a letter home to assist our chapters with their membership recruitment. For more information, please contact eileen@nationalald.org.

Senior Book - Each chapter is entitled to one free Maria Leonard Senior Book award. Additional books (with bookplates) can be purchased through the office.

Senior Certificates - Chapters may choose to honor the seniors who have maintaining the 3.5 GPA required for eligibility with senior certificates.


Online Resources

ALD has several helpful guides and documents to assist chapters in their day-to-day operations.

Chapter Resources Library - The Chapter Resources Library was designed for advisors and officers looking for administrative assistance in running their chapters. It includes:

Chapter List - Our online chapter list is organized both alphabetically and by state. Each chapter’s list includes their institution name, location, the date founded, and advisor name and email.

Conference Resources - All educational session resources from the Leadership Conferences are available online.


Social Media Resources

Please remember the ALD Headquarters (@nationalald) account should be the only “Alpha Lambda Delta” on social media. We ask that our chapters identify themselves in their handles (ex: “Alpha Lambda Delta at RU” or “RochesterALD”).

Don’t forget to tag @nationalald in your posts so we can comment and share as well!

ALD’s Social Media Comment Policy

Chapter Examples - See what some of our chapters are doing on social media!

Facebook: Baylor, USC
Instagram: IUPUI, WMU

Beginner’s Guide to Social Media - This resource guide serves as a “Social Media 101” for users not familiar with social media but looking to start a presence.
Moz

Need some free stock photos or videos?
Try Pixabay, Unsplash, or FreeImages.

Wondering what to post on each social media platform? Check out this article by Buffer.

Websites to assist you in social media content management and design:

Hootsuite - This online social media content management platform allows you to link your chapter’s social media accounts and schedule posts ahead of time.
Free version available

Canva - This design platform allows you to create beautiful posts for social media. Choose from hundreds of backgrounds and images for your texts. You can also design brochures, infographics, presentations, and other publications.
Free version available

Adobe Creative Cloud Express- Formerly Adobe Spark, CCE allows you to create posts or videos to promote on social media. It also allows you to create a brand (color scheme, text, etc.) so all your posts can have a similar look and feel.
Free version available


Social Media Posts Your Chapter Can Share

#StudyTipSunday

ALD has created a series of social media campaigns you are more than welcome to share with your members on your chapter’s social media pages.

Follow us at @nationalald and share our recent posts!

 

#WhyJoinWednesday


#ALDFunFactFriday