Visual Identity Program

Colors

Alpha Lambda Delta's official primary color (maroon) and official secondary color (yellow) are key components of the visual identity program. These colors should be used for web, digital, and printed materials produced by chapters of Alpha Lambda Delta. Use of these exact colors is strongly advised when discussing Alpha Lambda Delta to ensure a unified brand is maintained. 

Typography

Main titles should be set in: Garamond Premier Pro Semibold. If not available, please use Rooney Web or Minion Pro (bold).

Body text should be set in: Proxima Nova. If not available, please use Proxima Nova Rg or Myriad Pro.

Logos

The official Alpha Lambda Delta crest mark may not be altered in any way and must always be used in its original proportions and configurations. Customization of the official Alpha Lambda Delta crest mark is not permitted without written consent of ALD Headquarters. The logo is available as a .JPEG in Full Color Crest, Grayscale Crest, and Monochromatic Crest. For .PNG, and .EPS files of the crest, please contact trish@nationalald.org.

Logos with Text

Alpha Lambda Delta has a few horizontal logos that incorporate our byline, website, and tagline. These logos are available as a .JPEG. For .PNG, and .EPS files, please contact trish@nationalald.org.

Social Media

Alpha Lambda Delta should be referred to as "Alpha Lambda Delta" or "@nationalald" on social media outlets. Chapter social media accounts should reference the chapter, and never stand alone as "Alpha Lambda Delta." Alpha Lambda Delta (@nationalald) should be linked/tagged whenever possible to best promote the organization and its individual chapters. Be sure your chapter is connected to Alpha Lambda Delta on social media.